Autumn 2017 was a big moment for George & Joseph: four years after opening our first shop in Chapel Allerton, we moved around the corner to a larger home on Harrogate Road.
When we first opened on Regent Street in 2013, George & Joseph was still very much a young business. Before that, I had spent a year selling cheese at fairs, farmers’ markets and pop-ups, finding out whether Leeds really did have an appetite for a specialist cheesemonger.
By 2017, the answer was pretty clear. We needed more room.
Why we moved
The Harrogate Road shop gave us a more prominent position alongside other independent food businesses, a larger cheese counter and room to expand the things that sit around a good cheeseboard: bread, charcuterie, crackers, chutneys, beer and wine.
It also gave us space to think beyond simply selling cheese. Tastings, events and education have since become a major part of George & Joseph, alongside our online shop and UK-wide delivery.
A milestone worth remembering
Speciality Food covered the move in October 2017, describing the new shop as a larger and more prominent home for the business.
Looking back, it was one of those decisions that changed what George & Joseph could become. We were still a neighbourhood cheesemonger, but we suddenly had the space and visibility to grow into something more.
You can read more about the George & Joseph story or visit us on Harrogate Road.
This article was added retrospectively to the G&J Journal archive to record the people, milestones and stories that have shaped George & Joseph.